Free calculators for small business pricing and profit

Type three numbers, get a straight answer. No sign-up, no email, nothing stored.

Start with the two numbers most businesses get wrong

Most pricing mistakes are not arithmetic mistakes. They are markup-versus-margin confusion. A 40% markup sounds healthy but is really a 28.6% margin, because the profit is being measured against the larger number. That gap is where margin quietly disappears.

Markup divides by your cost. This is the number most people quote.
Margin divides by your selling price. This is the number lenders and buyers look at.
To hit a 30% margin you need a 42.9% markup. Most people quote 30% and end up underwater.

Open the Markup vs Margin Calculator

Profit and pricing

New

US State Sales Tax Calculators

2026 rates for 8 major states, with local add-ons and the nexus thresholds that decide when you must register.

Payroll Burden Calculator

What an employee really costs beyond their wage, using 2026 IRS rates. Most employers underestimate by 8–12 points.

Profit Margin by Industry

What healthy gross and net margins look like across 18 sectors, so you know if your numbers are healthy.

Most used

Markup vs Margin Calculator

Gross profit, margin and markup side by side, with benchmarks for seven industries.

Gross vs Net Profit Calculator

See your real bottom line after rent, salaries and overheads, with a full expense breakdown.

Break-Even Calculator

How many units or months until you stop losing money, and how much room you have.

What these tools do differently

Everything runs in your browser.Calculations happen on your device. Your figures are never sent to us and never stored.
Every tool shows its working.You see how the number was reached, so you can verify it rather than trust it.
Results come with context.If a margin is too thin to cover overhead, the page says so and tells you the price you would need.
Tax data is sourced and dated.Rates come from state revenue departments and the IRS, with the review date shown on the page.
No account, no paywall, no email gate.

Common questions

What is a healthy gross margin for a small business?

It depends almost entirely on your industry. Wholesale and distribution run 10–25%. Construction trades typically run 15–30% gross but much higher net. Foodservice and retail run 25–45%. Professional services and software run 60–85%. Compare your number against your own sector, not against a general average, because a 35% margin is strong for a distributor and weak for a contractor.

How do I convert markup to margin?

Divide the markup by one plus the markup. A 40% markup becomes a 28.6% margin. A 100% markup becomes 50%. Going the other way, divide the target margin by one minus the margin: a 30% target margin requires a 42.9% markup.

Are these tools free?

Yes. Every calculator is free and needs no account. The site is funded by advertising and by affiliate commissions when we recommend a service. Affiliate relationships never change the results our calculators produce, and affiliate links are always marked.

Can I rely on the tax figures?

Treat them as estimates. Tax rates change and vary by city and county in ways a general formula cannot fully capture. Each tool that uses rates shows the date it was last reviewed. Verify anything that affects a filing or a contract with your state revenue department or a qualified professional.

Disclaimer. All tools are for informational and educational purposes only. Results are estimates and do not constitute tax, legal, accounting, or financial advice. Verify all figures with a qualified professional before making business decisions.